Once a startup venture has developed a commercially promising product or technology, it encounters the next critical challenge: penetrating the market. Here too, Aluma’s extensive experience and professional expertise can prove to be most valuable.
We always start a new collaboration by thoroughly examining the current state of affairs: intellectual property, financial situation, stage of product development, market needs, positioning of the technology/product, competitors, various certificates (CE, FDA) etc.
Working closely together, we will devise ways for promoting the product and penetrating the market, addressing essential issues such as: target market, distribution channels, possible strategic partnerships and potential investors.
Together we will structure a well-rounded, highly detailed work plan for the business development process. The plan will set clear milestones and cover all necessary aspects: timetable, personnel, costs and budget.
Aluma is closely familiar with Israel’s industrial scene, and can help you match your startup with the right strategic partners and/or investors.
Our advisors are acquainted with many talented Israeli professionals in the relevant fields, and can be very helpful in the "headhunt".
At your request, we can perform all the managerial tasks needed for running the company, as it takes its critical plunge into the market.